Marketing is one of the broadest fields, covering the design and development of a product throughout its evolution into the market. As the globalization of markets continues, businesses of all types need to stay current with trends that impact their ability to sell products and services. An enormous amount of specialized information is needed to make good decisions about product design, packaging, promotion, distribution, pricing and sales techniques in each country.
As an international marketing professional, you will provide this information to facilitate entry into foreign markets. You must be able to identify economic, political, social, and demographic trends within each targeted country, and the implications of these trends for your firm’s existing and future marketing strategies.